Microsoft India a nommé Amrita Thapar comme nouveau directeur du marketing en chef. Thapar has moved on from the role of India communications lead at Amazon Web Services (AWS), which she joined in August 2020. Prior to that, she was the vice president – corporate communications and content marketing at Genpact. Son passage avec Genpact a duré plus de 13 ans. Elle a également travaillé pour Bennett Coleman et Co. Ltd. (Times Group).
Elle conceptualisait et a dirigé un studio de contenu virtuel pour Genpact. As a communications professional, she has designed and program managed re-badging, reputation management, besides managing media relations.
A journalist by training, Thapar has more than 15 years of experience in marketing and communications. She has worked for companies across industries like broadcast television, media strategy, professional services, and big tech. Her expertise lies in brand storytelling, content and digital operations, social media, digital campaigns and corporate communications.